KUNANG-KUNANG SEBAGAI ASET PARIWISATA RAMAH LINGKUNGAN DAN PROMOSI GEOPARK KEBUMEN

Abstrak

ABSTRACT

The research on fireflies as eco-friendly tourism assets and the promotion of Kebumen Geopark was conducted from March to early April 2024. The survey and observation locations were divided into 3 parts. Location I is in Dukuh Londeng, Location II is in Dukuh Tlahab, and Location III is in Dukuh Jladri Kidul.  Based on the results of research on the potential of firefly ecotourism in the hills, fields, and rice fields of Jladri Village, Buayan Subdistrict, and Kebumen Regency, it can be concluded that people's perceptions of the potential of firefly ecotourism in Jladri Village based on the Respondent Perception Index (IPR) are worth 0.8, while the perception of the Jladri Village community is in the mean medium category with a value of 3.8. The firefly ecotourism development strategy uses a SWOT analysis matrix. Jladri Village has the potential to be used as firefly ecotourism, where the points of the grand strategy matrix are in quadrant I strategy.

Keywords: Jladri Village, Ecotourism, Fireflies, Geopark, Kebumen

ABSTRAK

Penelitian Kunang-Kunang Sebagai Aset Pariwisata Ramah Lingkungan Dan Promosi Geopark Kebumen dilakukan pada bulan Maret hingga awal bulan April 2024. Lokasi survei dan pengamatan dibagi menjadi 3 bagian. Lokasi I di Dukuh Londeng, lokasi II di Dukuh Tlahab dan lokasi III di Dukuh Jladri Kidul.  Hasil penelitian tentang potensi ekowisata kunang-kunang di kawasan perbukitan, ladang dan pesawahan Desa Jladri Kecamatan Buayan Kabupaten Kebumen dapat disimpulkan bahwa persepsi masyarakat menilai potensi ekowisata kunang-kunang di Desa Jladri berdasarkan Indeks Persepsi Responden (IPR) bernilai 0,8 sedangkan persepsi masyarakat Desa Jladri berada pada mean katagori sedang dengan nilai 3,8. Strategi pengembangan ekowisata kunang-kunang menggunakan matriks analisis SWOT. Desa Jladri berpotensi untuk dijadikan ekowisata kunang- kunang, dimana titik poin matrik grand strategy berada pada strategi kuadran I.

Kata kunci : Desa Jladri, Ekowisata, Kunang-kunang, Geopark, Kebumen